Wear Now | Camo

A little history. With the emergence of aerial and trench warfare during World War 1, troops were suddenly faced with the threat of bombs being dropped from the sky and bullets being conspicuously fired from the trenches. The regal uniforms of the hand-to-hand combat era weren't just outdated, they were dangerous. The French were the first to adopt stealth attire and Americans followed suit not long after with a successful collaboration between soldiers, artists and naturalists that led to the identification of the landscape's specific color gradations and patterns. Thirty years later camo went mainstream when a hunting enthusiast patented a "Trebark" design that quickly gained ground in the hunting community. By the 80's hunters and teenagers alike were sporting the trend. Since then camo has constantly ebbed and flowed in the fashion industry. As evidenced by current trends, it's flowing. In 1984 a manufacturer told TIME, "I think many people wear military clothes because they feel proud of the U.S." When it comes to (literally) wearing your patriotism on your sleeve, why not multitask and wear camo that's American-made. 1. /2. /3. / 4. /5. * top image